Available now · Web & Android

The wine community, in your language

Message, taste and remember wine—together.

Maison Apéro is a multilingual home for wine conversations, group discovery, a personal Wine Library, structured evaluations and wine-study questions. Use it in your browser or install the PWA.

Open Maison Apéro, the communication app

Maison Apéro

Wine conversations, a Wine Library, reviews and study in one app

Maison Apéro wine community app shown on mobile and web

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Maison Apéro

What is Maison Apéro?

Maison Apéro is a wine community and communication app. It combines direct messages, group chats, a personal Wine Library, data-driven tasting evaluations and multiple-choice or written study questions in one account across supported devices.

The name and its beginning

What Maison Apéro is meant to hold

A welcoming home where wine starts a conversation instead of ending as a label in a list.

Maison is the French word for a house or home. Apéro is the relaxed moment before a meal when people gather around a drink and conversation. Together, Maison Apéro names a place that welcomes people in and lets one bottle open a shared moment.

The product was shaped around a simple problem: wine conversations, useful references and learning often become separated across different tools. Maison Apéro brings messages, the Wine Library, data-driven evaluations and study questions under one roof, while keeping people and the time they share at the centre.

Talk

Let a bottle become the beginning of a conversation.

Return

Keep the bottle, conversation and useful references together.

Go deeper

Move naturally from enjoyment to a more precise understanding.

Maison Notes

Data-driven wine evaluation

Use a label, wine-list excerpt or identifying text to request a structured reference evaluation. Results are guidance, and recognition is not guaranteed.

Four parts, one wine community

Share, identify, evaluate and learn.

Maison Apéro keeps conversation, a personal wine reference and structured learning together in one clear product flow.

Wine messaging

Use direct and group chats to share bottles, links, images and the context around a tasting.

Wine Library

Find wine records by producer, region, grape and vintage, then return to them from your personal collection.

Data-driven evaluation

Submit a label, wine-list excerpt or identifying text for a structured reference evaluation. Recognition and evaluation are not guaranteed.

Study questions

Practise with multiple-choice and written questions by topic, region or a randomized selection.

From course list to review

Photograph one wine. See the review take shape.

Taking an online tasting course? Photograph or crop the row for the wine you want to explore. Maison can try to identify it from a course handout, wine list or PDF screenshot as well as a bottle label.

Recognition is not guaranteed. If the image is unclear, Maison asks you to confirm the detected wine or enter its name before the review starts.

01 · Photograph

Frame only the relevant row so the producer, wine and vintage are easy to read.

02 · Confirm

Maison checks the detected identity against the Wine Library before analysis.

03 · Review

The result appears at the depth available for your plan.

The same wine, three review depths

This example shows the presentation difference clearly. Tasting language is illustrative and changes with the wine, vintage and submitted evidence.

Château Calon-SégurSaint-Estèphe · Bordeaux · illustrative example
FreeShown after capture

Complete standard review

Profile
Cassis, cedar and graphite, with fresh acidity and firm tannins.
Conclusion
A structured Left Bank Bordeaux profile with a long, savoury finish.
Memo
A concise result remains available.

No subscription required.

RéserveStructured detail

Complete structured review

Appearance
Deep ruby appearance.
Nose & palate
Black fruit, cedar, graphite and dried herbs; dry, full-bodied and persistent.
Conclusion
Balance, intensity, finish, service and pairing are organised for later reference.

Revisit the complete review and compare languages from Memo.

GrandAdvanced depth

Advanced specialist analysis

Causality
The Cabernet-led structure is considered alongside Saint-Estèphe’s gravel-and-clay context.
Development
Tannin integration, savoury evolution and fruit retention are interpreted together.
Decision
Maturity, drinking window, service and pairing are explained with deeper reasoning.

Currently available to beta and selected early-access users.

Maison Ephemeral

Disappearing messages, shown as they really work

Two live, in-page demonstrations show the production behavior without depending on an external video player.

Live product demonstration00:10

Left · SenderDisappears automatically 60 seconds after read

Right · RecipientTap to erase manually from both devices

Mutual Burn

After the recipient reads, the message disappears from both online devices after 60 seconds with a clinking toast—or immediately when the recipient taps the emerald-blue sparkling icon.

Live product demonstration00:10

Left · SenderSent with one shared expiry

Right · RecipientRemaining time and colour update live

IGF follows the time remaining

The message changes from blue to emerald to red, custom timers pour wine at 1 minute and drain the glass through the final ten seconds, and the same expiry removes it from both devices.

Device removal is not instant server deletion. After the original IGF deadline, server cleanup runs daily at 09:00 JST and may take up to 24 hours.

Maison Emphasis

Emphasize one line. Keep the conversation moving.

Inline emphasis makes your key point clear inside the message composer, without turning it into a separate card.

  1. Right beside GIF

    The > button sits immediately to the right of GIF in both direct and group chats.

  2. One tap starts emphasis

    Maison adds a new line when needed, then inserts > so you can type the important passage.

  3. Emerald marks the key point

    The emphasized line and active > button turn emerald while normal text keeps its usual colour.

  4. Return to normal instantly

    Tap > again or press Enter. The completed emphasis stays emerald and the next line returns to normal text.

Maison

What made this vintage feel so precise?

One detail stood out: The cooler season preserved the acidity.
GIF Emphasis · emerald

EnterEnter also returns to normal text

One place for your wine life

Keep the conversation and the bottle context together, whether you are sharing with one friend or learning with a group.

Direct messages

Talk one to one, share wine moments and keep conversation preferences under your control.

Wine groups

Create group conversations, invite members and organize shared wine discoveries.

Wine Library

Find wines by producer, region, grape and vintage, then build a personal collection you can revisit.

Evaluation and study

Request a structured reference evaluation or practise multiple-choice and written questions by topic, region or at random.

Fast, bounded attachments

Send up to five images at once. After optimization, images are limited to 10 MB, videos to 25 MB and general files to 10 MB. Non-animated image and native video sources can be up to 100 MB before optimization; web videos must already be 25 MB or less.

IGF from one minute

Shared custom timer supports 1 minute to 4 weeks on Free, and 1 minute to 52 weeks on Réserve and Trial. When custom IGF is off, messages vanish naturally after the 1-week standard period across all plans. Group admins separately control group room lifetime (1 week on Free, up to 52 weeks on Paid, or can be turned off).

A deadline you can read

The tint follows actual time remaining: blue above 1 week, emerald from over 24 hours through 1 week, and red at 24 hours or less. Custom timers progress from grape to bottle, pour a red wine glass in the final minute, and smoothly drain across the final 10 seconds.

Mutual Burn

An emerald-blue sparkling bottle marks eligible one-to-one Vanish-on-Read messages. It transitions from bottle to flute glass and vanishes with a clinking toast from both users’ online devices 60 seconds after the recipient reads it, or the recipient can tap without waiting 60 seconds to delete it from both users’ devices immediately. Offline devices catch up when next online.

Plan-based server retention

Tap and the 60-second flow do not instantly erase server data. Server deletion follows each plan’s send-time IGF period (Free up to 4 weeks; Réserve and Grand up to 52 weeks, or the updated expiry if extended), followed by the daily cleanup at 9:00 AM JST (up to 24 hours of delay). Downloads, other-app copies and screenshots cannot be remotely deleted.

Choose the depth that fits your wine life

Three clear levels. Plan subscriptions are scheduled to launch in November 2026 or later (prices shown are planned, not a current offer). Existing memberships keep their promised terms.

※ Signup Benefit: New accounts created with Google or Apple receive 30 days of full Réserve access with no payment method required (registered accounts can add Passkey for 1-tap sign-in). Free plan includes messaging, Wine Library, cellar tracking, and ad-supported tasting evaluations & study quizzes; Réserve unlocks ad-free evaluations, quizzes, and PWA access. Plan subscriptions are scheduled to launch in November 2026 or later.

Free

No subscription

  • Core Maison conversations
  • A complete review when you scan
  • A concise result in Memo
  • Use on one signed-in device at a time
Get Started Free

Includes 30 days of Réserve access

Réserve

Planned for November 2026 · US$5/month equivalent

  • Includes everything in Free
  • Complete, structured reviews
  • Revisit reviews from Memo
  • Dual-language side-by-side view (English + chosen language)
  • Use on up to three devices (up to 3 active simultaneously; 3 or 1 selectable)
Try Réserve Free for 30 Days

✨ Full Réserve access · Subscriptions launch Nov 2026 or later

Grand

Planned for November 2026 · Limited beta

  • Includes everything in Réserve
  • Advanced specialist analysis with deeper written reasoning
  • Expanded causal, maturity and ageing analysis
  • Currently limited to beta and selected early-access users
  • General availability is planned for November 2026 at the earliest
Join Private Beta

※ Early access preview · Subscriptions launch Nov 2026 or later

Plan Comparison Matrix

Complete Feature & Capability Matrix

Core Maison intelligence is unlocked across every tier. Higher tiers include every single capability of the tier below them.

Feature / Capability Free Core Experience Réserve Includes everything in Free Grand Includes everything in Réserve
Wine Recognition & Tasting
High-precision AI label & wine list OCR recognition ✓ ✓ ✓
Instant tasting notes (Appearance, Nose, Palate & Finish) ✓ ✓ ✓
Serving guidance (Optimum temperature, stemware & aeration) ✓ ✓ ✓
Culinary pairing rationale (Bridge, complement & contrast) ✓ ✓ ✓
Records, Memo & Languages
Revisit full structured reviews from past Memos Summary only ✓ ✓
Dual-language side-by-side display (English + selected language, 8 languages) — ✓ ✓
Signed-in devices retained 1 device Up to 3 Up to 3
Simultaneous active devices (selectable) 1 device Up to 3 (3 or 1 selectable) Up to 3 (3 or 1 selectable)
Specialist & Professional Intelligence
Terroir causal reasoning (Soil, microclimate, geology) — ✓ ✓
Vintage biochemistry & climate correlation analysis — — ✓
Sommelier & professional essay argumentation — — ✓
Private beta early access & dedicated priority compute — — ✓

Start on the web in three steps

No payment method is required to create an eligible account or begin the signup benefit.

  1. Create your account

    Use Google or Apple in the PWA. Registered accounts can add a Passkey for 1-tap sign-in; email signup remains available in the mobile app.

  2. Explore Réserve

    A new eligible Google or Apple account receives 30 days of Réserve access from its creation date.

  3. Choose what follows

    Continue with Free, or check the latest plan availability on the official Maison website and app after the benefit.

30 days of Réserve after signup

The signup benefit unlocks regular Réserve features without a payment method. Free includes messaging, Wine Library, cellar tracking, and ad-supported tasting evaluations and study quizzes. Réserve unlocks ad-free evaluations, study quizzes, and full PWA access, with Passkey (FIDO2 / WebAuthn) biometric sign-in supported. Réserve is planned at US$5/month equivalent. These are planned prices rather than a current offer; the purchase route is still being decided and existing memberships keep their promised terms.

Web account creation
Google and Apple (Passkey for sign-in)
Signup benefit
30 days
Payment method
Not required for the benefit
Study quizzes & evaluations
Ad-supported on Free · Ad-free on Réserve
Réserve
Planned · US$5/month equivalent
Grand
Planned · Private beta

Maison Trust

Your data, explained without euphemism

Traffic is protected with TLS, stored data is encrypted with Google-managed keys, and server-side rules plus App Check restrict access. Maison Apéro is not end-to-end encrypted; disappearing content is removed according to the published IGF and cleanup schedule.

Frequently asked questions

Straight answers about the PWA, account creation, Réserve and Grand.

Can I create a Maison Apéro account on the web?

Yes. The PWA supports new account creation with Google or Apple. Once registered, you can add a Passkey (FIDO2 / WebAuthn) for fast biometric sign-in and re-authentication. Email signup remains limited to the official mobile app.

Does the 30-day signup benefit require a card?

No. An eligible new Google or Apple account receives 30 days of Réserve without adding a payment method.

What happens when the benefit ends?

You can continue with Free or check the latest plan availability on the official Maison website and app.

What are the planned plan prices and where can I buy?

Réserve is planned at US$5/month equivalent. These are not a current sales offer. The purchase route is still being decided, and existing memberships keep their promised terms.

When will Grand be available?

Grand is currently limited to beta and selected early-access users. General availability is planned for November 2026 at the earliest.

How do tasting evaluations and study quizzes work?

Free includes messaging, Wine Library, cellar management, and ad-supported tasting evaluations and study quizzes. Réserve unlocks ad-free evaluations, quizzes, and full PWA access. Passkey (FIDO2) biometric sign-in is fully supported.

How large can attachments be?

After optimization, each image is limited to 10 MB, each video to 25 MB and each general file to 10 MB. Non-animated image and native video sources can be up to 100 MB before optimization. Web videos are not recompressed and must already be 25 MB or less. RAW photos are treated as general files.

Which languages are supported?

The Maison Apéro experience is available in English, Japanese, Simplified Chinese, Spanish, French, Portuguese, German and Italian.

Can I use Maison Apéro Free in a browser or installed PWA?

Yes. Free works in the browser and installed PWA on one signed-in device. Réserve, Grand and active trials retain up to three signed-in devices and up to three active simultaneously (selectable between three simultaneous or one active device in Device Management). Reference evaluations and study quizzes are supported across devices, with Réserve offering ad-free access.

How are IGF and Mutual Burn different?

IGF gives every message a plan-dependent send-time retention period (1 minute up to 4 weeks on Free or up to 52 weeks on Réserve and Grand, or the updated expiry if extended), followed by daily server cleanup after expiry. Mutual Burn applies to eligible one-to-one messages: it disappears from both users’ online devices 60 seconds after the recipient reads it, or the recipient can tap without waiting 60 seconds to delete it from both devices immediately, while server deletion follows that IGF expiry. Offline devices catch up when they next connect.

What does the name Maison Apéro mean?

Maison means house or home in French, while apéro is the relaxed time before a meal when people share a drink and conversation. The name expresses the product idea: one welcoming place for wine conversations, references, learning and discovery.